Saturday, September 10, 2011

Summit to address tech solutions to fight trafficking

How can technology be used to fight human trafficking? It's the question technology leaders, including Twitter founder, Jack Dorsey, will try to answer in an anti-slavery forum in the Silicon Valley next month.

Steven Rice from Juniper Networks, the summit host, talked to CNN's Richard Quest about the summit and the role of technology in the anti-slavery fight.

QUEST: What will your fundamental message be for how the summit, how technology, how it can all be made to work to the benefit [to end slavery]?

RICE: We believe that technology, the technology that Juniper Networks builds around bridging and connecting devices, information and content, and linking that to the work that Not For Sale is doing is absolutely at the heart of how do we start to lead and drive innovation around ending world slavery.

QUEST: All right, Steven, I understand the principle. And I understand what you're saying. And it sounds very good. But how are you going to do it? What does it involve?

RICE: Well, it's a movement. And we believe that if you give individuals the power to make choices at a consumer level, that you will make the right choices based on a set of criteria that Not For Sale is driving supply chains around the world, being able to create jobs for individuals in these countries where individuals can actually start to build lives and capabilities that don't exist today.

And the form allows spot leaders from this area to come together, talk about not only what's being done today, but also, what are some of those strategies that we can use technology to drive innovation and bring people together in different ways than they've had in the past.

QUEST: Isn't one of the real issues here ... CEOs of manufacturing companies, of different groups - they pay lip service, but they don't want to take a stand. They don't want to come out and be brutal and say this is what we believe in and what we're not going to do.

RICE: And that's why I think that Not For Sale is doing a very grassroots effort, working with companies like Juniper Networks to come in and help us actually survey and understand our supply chains in a new and different way that allows us to actually walk the talk. And I do think that's the way that Juniper Networks is bridging that, in the way they're approaching that problem, with many manufacturers. I do think it's a breakthrough.

QUEST: What's your barometer of success for this summit and for this meeting? How will you judge whether or not you've actually made a difference?

RICE: I believe that the 1,000 plus individuals that we're bringing to Silicon Valley, in the heart of innovation and creativity, that some of the measures for us are, one, how do we truly appreciate and understand what the global reach and challenges that the world faces today around human trafficking. That's one.

How do we bring leaders like Archbishop Desmond Tutu, Jack Dorsey from Twitter, Jeremy Affleck, the San Francisco Giants, as well as Sarah Ferguson, Duchess of York - bringing those individuals together that can actually influence and help drive change that's required across the world.

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